Google now highlights keywords or small pieces of text directly on web pages. In order to highlight relevant article content, Google has been testing a new way of showing snippets from articles in your search results.
In this tutorial, I will show you how to use this content highlighting feature directly to your post using internal linking.
How does Google use this text highliting feature?
Google highlights small pieces of text from articles and presents them under the main title of the page. The highlighted fragments appear as a live preview of what a user can expect to see when visiting that webpage.
For example, if you search for “what is SEO and how it works” in Google, the first page will show a preview of what people can find on that particular webpage. This is called a featured snippet.
In the above image, you can see Google highlighted some pieces of text from that website and displayed it as a featured snippet.
Now, if you click on that link you will be redirected to that site and the highlighted term will also be highlighted on that page like below.
There are several advantages of using featured snippets content highlighting:
First of all, since small pieces of content are highlighted directly on the search results, users will be able to discover more helpful articles right away.
They will probably click through more search results because the presented information seems well-researched and reliable.
That enhances user experience and can increase conversions as well.
How to use this content highlighting feature directly to your post using internal linking?
Suppose you have a post and there you have covered many points related to that post. Now You want to interlink on any of the specific points of that post from any other post.
You can easily create this by using the content highlighting feature.
Let’s take an example. Suppose you want to interlink this post from another post and you want to highlight the above text i.e. “You can easily create this by using the content highlighting feature“.
So you need to encode the text first by using this tool. Copy the text and make a string like below:
Now go to that post and select a keyword and insert a hyperlink.
The URL structure should be like this:
How to highlight multiple pieces of text?
In the previous example, we saw the highlight of multiple lines at the original site after clicking on the Featured Snippet. So you can easily create this by adding multiple text parameters.
In this example, I have added multiple texts i.e. “your first text“, “your second text“. So the text will be highlighted separately.
As you can see, there are a lot of different ways to highlight key content in your post. Hopefully, this article has helped you decide which option is best for your needs and blogging style.